Privacy Policy

We will collect your personal data as necessary for lawful purposes. We may receive personal data through both direct and indirect means in either digital format or physical documents, which can be from properties, social media, event profiles, properties Wi-Fi service, inquiries, government agencies, business partners, and/or other service providers such as open communication platforms or chat applications.

We may collect your personal data such as;

• Personal data and your interest such as name, surname, gender, age, nationality, date of birth, marital status, address, occupation, work place, postal code, email address, telephone number, national ID number, passport number, credit card number, bank account number, payment data, purchase and/or booking history, travel history, guest preference, interest, liking, survey feedbacks, preference of products and services, hobby such as sport, and travel;
• Identifiable image data such as picture and video of you and/or your belongings that Column Bangkok Hotel may collect from CCTV cameras and cameras when there is access to properties, office building, retail spaces, and areas under Column Bangkok Hotel’s responsibility during events, meetings, or any seminars;
• Sensitive data such as information related to race, religion, health information (food allergy and disability information), sexual orientation, criminal records and etc. We do not usually collect sensitive data unless it is provided by you for the provision of services or products or to facilitate your stay or unless it is required to do so in accordance to applicable laws. We may use health data to facilitate your stay and meet your particular needs; for example, utilize health data to provide services for guest with certain food allergies or use sexual orientation data to facilitate and improve stay experience, using criminal records to conduct background check of our service providers, and etc. In the event that we have accidentally received other sensitive data and have no intention to collect such data, we will not further process it;
• Technical data such as websites and/or applications usage and searching behaviors. we may use cookie as a tool to collect IP address, the type of web browser used to access website, website and application user registration and login information, visit duration, websites and applications that refer to our websites, and your location data during website or application access; 
• Marketing and communication data such as your preferences in receiving marketing material, including contact information, participation in a membership, loyalty program, marketing program, frequent flyer or travel partner program affiliation and member number, groups with which you are associated for stays with us, and voice recording when you communicate with Call Center or through other social media channels.
• Minor data such as name, surname, age, gender, parental name and surname. 

We collect, use, and disclose aggregated data, such as statistical and demographic information.
The aggregated data may derive from your personal data; however, such data is not considered as a personal data since it cannot be used to identify a specific individual. For example, we may use some of your data after the process of anonymization to create statistical information of people who access the website.

We are fully aware that the data used must not be able to revert to identifiable data. If the data is then able to be used to identify a specific individual, it will be considered as personal data and will be treated in accordance with this Privacy Notice.

Our websites or applications may lead you to a third-party website and/or application via a link; and other websites and/or application may be able to collect, use, or disclose your personal data without our involvements. These services, websites, and/or applications may operate independently from us and may have their own privacy notices and policies. We cannot be held accountable for any collection, use, or disclosure of personal data occurred on other websites and/or applications. Hence, it is encouraged that you read the privacy notices of every websites and/or applications you have visited.